On the one hand, the most French of current American series. On the other, the most American of French brands, with 1,500 restaurants in every corner of the country. In other words, these two had everything they needed to come together. That's what Paul Boulangé, President of the Starcom agency, immediately said to himself over a year ago, convinced that the partnership between Emily in Paris and McDonald's - counter-intuitive as it may seem - was in fact an obvious choice. It's a conviction that McDonald's France shared just as quickly, to the point of setting up an innovative collaboration between the Netflix series and the brand, which became an integral part of the plot for the first episode of season 3.