Spotify

Figures of speech

Idea

Spotify, the world leader in music streaming, is a renowned and globally recognized tech company. However, in France, it has faced criticism for prioritizing algorithms over the human touch. To address this, Spotify aimed to highlight its global positioning with the slogan "Écouter, ça change tout" – Listening is everything – by showcasing the transformative power of listening in people's lives. This includes not only listening to music, but also listening to others and being aware of our surroundings.

To effectively convey this message to a diverse target audience of listeners aged 15-24 and 25-34, we crafted a universal film that resonates with both age groups. The film aims to illustrate how the power of audio can profoundly impact our interactions with the world.

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