LANCÔME

La vie est belle

Idea

Lancôme opens a new chapter in its iconic La Vie Est Belle fragrance with the release of the new Eau de Parfum La Vie Est Belle Iris Absolu, an intense floral trail featuring iris. For the first time since the creation of La Vie Est Belle, Lancôme brings together all its muses in an advertising campaign. Alongside Julia Roberts, the fragrance's muse for the past ten years, Penelope Cruz, Amanda Seyfried, Isabella Rossellini, Lily Collins, Zendaya Coleman and the new faces of the house, Aya Nakamura and Ho Yeon Jung, celebrate authentic happiness, both intimate and collective, plural and singular. To accompany this tribute "to women who support and inspire each other", Sebastian's track What a Wonderful World sounds like a powerful hymn sung by women for women the world over. A universal, intense and harmonious invitation to make life more beautiful every day.

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