Idea
Those last few months, the Internet has taken a more immersive and physical form (metaverse, avatars, virtual fashion...). An evolution which brings big expectations and opportunities but also a lot of uncertainties and fears: online harassment made even worst in VR/ inequalities becoming physically visible through the skins commerce system/ facial (and so security) data collected...etc
As the leader of telecommunications in France & internationally, ORANGE who has always put the people before the technology, delivers here its vision for the Internet to come. A pledge for a place ruled by trust. Quoting this new physical form of the Internet, this highly metaphorical and choreographed film is using the notorious Trust Fall exercise (a physical expression of trust) as a concept to make the audience dive into a unique entertainment piece that carry our telecommunication brand’s vision.
